Two people – a passion for efficiency and Win-Win strategies.
Julian, longtime boyfriend and manager of Laura Noltemeyer (@designdschungel) blogger relations and affiliate marketing expert and Daniel, self-employed start-up founder in the fashion industry, met through mutual friends in Spring 2017. Daniel was looking for best possible ways to make his products known, talked about his difficulties to execute an effective and cost-efficient placement strategy with bloggers and VIPs.
Julian, who was already consulting companies and influencers on successful positioning and marketing strategies, explained reoccurring issues, needs and requirements of influencers, which significantly impact the success of mutual campaigns. The idea of Influencing101, as the perfect interface between companies and influencers was born.More heads, more creative output. Laura of Designdschungel has an advisory role utilizing her experience working with over 200 companies and successfully executing over 100 campaigns in the last 3 years. As an expert in event planning, fashion and trends, Olivia joined the team in June 2018.